
Pictured: Yasutaka Nakata and Toshiko Koshijima (CAPSULE)
With blockbuster albums by Perfume, MEG and Ami Suzuki under his belt,
2008 was also going to be the year that Yasutaka Nakata’s own band
CAPSULE would break through into the mainstream. As with any band making
the transition to mainstream music, More More More is a compromise of
sorts, welding and fine-tuning the raspy sledgehammering Justice-esque
House as heard on “FRUITS CLiPPER” and “Sugarless GiRL” into an all
killer-no filler pop album on "More More More".
There are many imaginative and interesting creative choices along the way, highlights being the neon soaked title track, combining a hard-hitting motorik with glazed analog synths and also the many gorgeously hyperreal performances from vocalist Toshiko Koshijima throughout the album, her haunting synthetic coo being oddly irresistible.

“E.d.i.t.” and to an extent the brief intro “runway” are the only real
tracks that fall flat here, as they are too focused on studio gimmickry
and repetition. This is a loss of sorts, as it negates Nakata’s talent
for melodiousness and composition in the process. In retrospect, this is
an unfortunate trend that continues throughout CAPSULE’s discography,
but luckily doesn’t hinder this album too much.
As far as my opinion is concerned, this album “More More More” and
Nakata’s general production run of 2000’s and early 2010’s albums are
the Rosetta Stone for J-pop, and harshly underrated by the general
public. With its boundary pushing, seamless fusion of EDM with
retro-futuristic charm and a kawaii sensibility, I would definitely
recommend taking a look.